Findings

User Participant #1

Video Name: WebsiteUsabilitySession_Csmith

Summary of Findings

• User did not find the popup offer to contain any obvious value. Time ref. 10:26 | Severity Code: 3 minor issue

• User was expecting to redirected to a page with additional product specific information, not a booking form. Time ref. 10:50 | Severity Code: 2 major issue

• User located park map without delay. Time ref. 14:17

• User was unable to locate the parks schedule of events within a 2.5 minute period. Time ref. 15:00 – 17:30 | Severity Code: 2 major issue

• User was able to locate park’s accessibility information. Time ref. 18:15

• User was not certain about the name for weather related cancellation policy, Weather-or-Not Assurance. Time ref. 19:20 | Severity Code: 3 minor issue

• User was unable to navigate back to Seaworld.com page without editing URL in browser address bar. Time ref. 21:00 – 23:00 | Severity Code: 1 Catastrophe

User Participant #2

Video Name: WebsiteUsabilitySession_JBoepple

Summary of Findings

• User was not able to navigate to the park’s performances information without first clicking through several pages. Time ref. 11:00 – 12:20 | Severity Code: 3 minor issue

• User was unable to locate schedule information about a specific performance. Time ref. 12:30 – 13:50 | Severity Code: 3 minor issue

• User struggled to locate a dining related offer. User expected such an offer to be visible on the dining options page. Time ref. 15:00 – 16:30 | Severity Code: 3 minor issue

• User located park map and specific map locations without delay. Time ref. 16:50 – 17:50

• User was unable to locate the parks schedule of events. Time ref. 18:15 – 19:00 | Severity Code: 2 major issue

• User was unable to navigate back to Seaworld.com page without editing URL in browser address bar. Time ref. 19:50 – 22:45 | Severity Code: 1 Catastrophe

User Participant #3

Video Name: WebsiteUsabilitySession_srhuhn

Summary of Findings

• User did not consider interacting with the Plan a Visit navigation control when attempting to redirect to SeaWorld.com/san-antonio page. Time ref. 10:10 – 11:00 | Severity Code: 3 minor issue

• User prefers to use a Search Texbox. Time ref. 12:45 | Severity Code: 2 major issue

• User considers the popup offer an annoyance. Time ref. 13:40 – 14:00 | Severity Code: 2 major issue

• User did not expect a booking page when clicking on Learn More link. Time ref. 14:50 – 16:00 | Severity Code: 2 major issue

• User indicated that the park map’s locations are difficult to see and prefer a zoom-in feature. Time ref. 19: 15 | Severity Code: 3 minor issue

• User did not locate schedule of events for specific dates. Time ref. 20:15 – 20:50 | Severity Code: 3 minor issue

• User noted that the schedule of events calendar is incomplete and does not contain references to a major park event; specifically Cinco de Mayo. Time ref. 21:25 | Severity Code: 2 major issue

• User was unable to navigate back to Seaworld.com page without editing URL in browser address bar. Time ref. 24:00 – 26:30 | Severity Code: 1 Catastrophe

User Participant #4

Video Name: WebsiteUsabilitySession_ehelton

Summary of Findings

A high level analysis of User Participant #4 has produced results which indicate that the reliability of data from previous analyses is quite high, as the same website usability issues were experienced.