Six Recommendations

Recommendations

1. Reduce the triggering of popups. Only trigger a popup after a user has navigated to a page which offers specific product information. Customize the popup’s offer to match the product being viewed.

2. For each event, performance, product, create a clickable control which links to an information only view. For example, Learn More should redirect to details and information.

3. Make the schedule of events calendar interactive. Each date on calendar should be clickable and break out to a modal or date specific details page.

4. Consider adding a dynamic header to each page where the header will be customized to the main topic of each page.

5. Add breadcrumbs navigation to all pages/views.

6. Provide an anchor linked parent domain logo to SeaWorld.com on all pages in upper-left area of layout.