Two Personas

Persona #1

Name: Jane Smith
Demographics: Generation X age group. Lives in a rural area of Kansas. Spouse and 2 children. Middle income earner. Bachelors degree.
Job title and other focus activity: Full-time work as supervisor and part-time graduate student.
Goals: Complete graduate degree. Pursue career advancement. Take family vacation.
Environment: Desktop user at work and at home. Smartphone user greater than 50 percent of time – personal use only.
Technology abilities: Skilled user of digital technology.
Quote: “Live and let live, do not judge, take life as it comes and deal with it, everything will be okay.”

Name: Tim Johnson
Demographics: Millennials age group, in college, and single with no children. Limited income earner. Lives in Texas.
Job title and other focus activity: Part-time job and full-time student.
Goals: Complete college. Take a Summer day-trip.
Environment: Greater than 90 percent smartphone user.
Technology abilities: Digital technology from an early age.
Quote: "Life is what happens to you while you're busy making other plans."